Monday, 16 April 2012

How to market your blog and make it successful

Become a successful blogger
Courtesy of Fiver
Many of you are currently in the same position as me. You’ve set up a blog on music and advertising, but you are left wondering, ‘why is no one viewing my blog?’ There are millions of blogs worldwide so it is very easy for your blog to remain hidden among others. In order for people to notice your blog, you need to make it stand out. A simple way of doing so is marketing your blog. I have recently discovered new ways to market a blog in the hope of it becoming a success, and I would like to share them all with you.

Interview with Music and Advertising enthusiast Sarah Wynne


Sarah Wynne
Sarah Wynne
“We get advertising music stuck in our heads, not visuals”

Account executive, Sarah Wynne, has always loved music. Her passion led her to a 4 year Bachelor of Arts Music degree at Cambridge University. Throughout her time at University her interest in music in advertising developed.

Wednesday, 14 March 2012

The anticipated release of the new iPad 3 by Apple is here

The new iPad
Courtesy of Blake Patterson
The iPad 3 is the latest must-have product from Apple. After the success of the iPad 2, just one year later the third instalment is being released. The new tablet will be released on Friday 16th March, however, for some people that date can't come soon enough. The Daily Mail have reported that two men have started queuing outside the Apple store in London's Regent Street five days before the release date, in the hope of being the first people in the UK to own the new iPad.

Saturday, 10 March 2012

Timeline: The History of Music in Advertising

Today in music history
Courtesy of Podbean
The use of music in adverts is nothing new. Since the beginning of television, music has always been heavily relied on to create a certain mood, make the ad memorable or just act as background noise. But it didn’t start there, before the invention of television, radio also relied on music for its advertisements in the form of jingles. Want to learn more about the history of music in advertising?

Well who needs a time machine when you can see it all with a timeline? Here is one I have produced below...

Saturday, 3 March 2012

How to choose the right music and make a killer advert!

Emotions
Emotions: courtesy of Stuart Duncan
Music can make or break an advert. It can toy with our emotions and if done right, make us remember the advert and its product. This guide will show you how to choose the right music for your advert. Whether you are making an advert for fun or for your business, following these guidelines will really benefit you.

Tuesday, 21 February 2012

Chronicle: Not your typical mockumentary

Rating: ***

Today’s post is completely off topic, but I am going to review the film Chronicle which I recently saw in Cinema.
Chronicle Film Poster
Chronicle movie poster, courtesy of Fame



I knew nothing about the film but heard great things. My heart dropped when I realised it was a mockumentary with hand-held cameras. Maybe I’m biased, but most films which use handheld cameras aren’t very good. What is the attraction in watching a bad quality camera shaking around? However, Chronicle is different. The cameras are quite steady and very good quality compared to other mockumentaries. It also features CCTV cameras and police car cameras to give it a more realistic yet unique twist.

Some similar blogs

Blog
Blog
For my first post I am going to critically evaluate other blogs that are on a similar topic to mine (music in advertising). However, as my topic is quite narrowed down it is difficult to find similar blogs, thus some of the ones I will be looking at are not necessarily on the same topic but simply have made a post on the same subject.

Monday, 13 February 2012

Hello everyone

So I have joined the blogging revolution. This blog will provide you with masses of information on the power of music in advertising and the effects it can have over our emotions and actions. I hope you all enjoy reading it. The first post will be coming soon...

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